He was most recently with Wunderman; replaces Andrea McKenzie at the shopper marketing arm.
DDB Dubai Group has announced the appointment of Wadih Massaad as general manager of its shopper marketing arm TracyLocke Dubai, effective January 2015.
The position was previously held by Andrea McKenzie, who has since returned to Australia.
Massaad’s role will involve consolidating and growing the operation in co-ordination with other business units DDB (advertising) and Tribal (digital), informed an agency statement.
He was most recently with Wunderman in Dubai and Qatar. In an earlier assignment, he was general manager at Brandcom Middle East, a DDB agency.
Hubert Boulos,
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