PR veteran Sunil John will step down from his role at the end of the year.
John is currently President of the Middle East and North Africa, and founder of ASDA’A BCW. He has been with the firm for 24 years.
The move is part of a shake-up by BCW which has made a number of changes to its global leadership.
John sold his shares in the company to WPP earlier in the year and will remain in his role as President until the end of 2023.
Scott Wilson, a 13-year BCW veteran, has been promoted to CEO of BCW’s newly-formed EMEA region.
John will be helping to transition the region and clients to Wilson and the two will work together to appoint new leadership for ASDA’A BCW, the company said in a statement.
In memo John sent to staff, and seen by Campaign Middle East, he wrote: “I have always believed that change is good, and I have no doubt the merger of the two regions will bring the best in us and the BCW global network to benefit each one of you, the organisation, and our enviable client portfolio.”
He said the company had “literally pioneered the PR sector in the region creating, nurturing, and growing it from the ground up to what is now considered a billion-dollar business sector with enormous growth prospects.”
“As I look back, I can’t but refer to some remarkable milestone events and projects that our agency has been a part of. We worked on the winning bids for Dubai Expo2020, the Special Olympics in Abu Dhabi and the COP28 in Dubai later this year.”
ASDA’A BCW also helped launch Burj Khalifa, the Dubai International Financial Centre and several giga-projects in Saudi Arabia including NEOM and the Red Sea Global.
Another big move sees Mary Corcoran depart BCW at the end of 2023 from her role as President, North America.
Corey duBrowa, Global CEO, BCW, said: “Sunil built ASDA’A BCW from the ground up over two decades of effort – and wish them the best in their future endeavors.”
Before joining BCW, Wilson was UK CEO and Managing Director of EMEA under Cohn & Wolfe.
