Seven agencies have been invited to pitch for the advertising business of Saudi Telecom’s products and services portfolio.
Leo Burnett, Y&R, JWT, Memac Ogilvy, Grey, Saatchi & Saatchi and Jeddah-based 3-Points Advertising are all involved in the pitch.
As reported previously in Campaign, Saudi Telecom (STC) called a review of its creative and media accounts in April. So far, Starcom has retained the company’s media planning and buying business, and the corporate account has already been pitched for, although the result has not yet been made public. JWT and Leo Burnett are incumbents on certain aspects of the business.
In 2009, STC was the most important pan-Arab advertiser, spending $
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