Starbucks launched a new campaign titled ‘Canvas of Pride’.
The brand went all out for Saudi National Day for the entire month of September with its first edition cup featuring Saudi national pride through local artists.
The design was created by Saudi artist Joud Yahya Al Sultan and chosen through a competition organised by the Ministry of Culture and Starbucks.
The winning design, rooted in Saudi heritage and landscapes was featured on Starbucks cups throughout Saudi Arabia last month.
The cup was unveiled in a moving video featuring Joud Yahya Al Sultan talking about the story and meaning behind her artwork.
The celebration of Saudi pride goes beyond t
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