McDonald’s has unveiled new signboards, lampposts and mupis on Sheikh Zayed Road.
The panoramic signboards has been set to encourage visitors to come and enjoy meal offerings at McDonalds locations.
The new campaign ‘It’s a Sign’ features locations and activities that resemble the brands Golden Arches with no inclusion of their food or logo.
The concept was inspired by what we see around us, turning common sights into a visual cue for the brand.
This simple and eye-catching campaign has been live for 10 days and aimed to attract the attention of drivers passing by.
Walid Fakih, CEO at McDonald’s UAE shared, “We have been an active member of the community in
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