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How CX enhances performance marketing strategies in Saudi Arabia

Data-driven strategies prioritising customer experience are the driving force behind marketing success, says Hashtag’s Rana Romoh

In today’s fiercely competitive business landscape, organisations in Saudi Arabia are constantly seeking innovative ways to maximise the impact of their marketing strategies. One approach that has emerged as a game-changer is the integration of customer experience into performance marketing efforts.

As a Senior Digital Performance Executive at Hashtag Social Media Agency, I understand the transformative potential of CX in driving business success. I want to delve into the intricacies of leveraging CX to enhance performance marketing strategies specifically tailored for the Saudi Arabian market

CUSTOMER-CENTRIC EXPERIENCES:

In a rapidly evolving market like Saud


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