Carat MENA, part of Dentsu Aegis Media, has appointed Gulf Marcom Group in Bahrain to support its clients with interests in the Kingdom.
Gulf Marcom Group is billed as ‘the first marketing communications group established in Bahrain’. It was set up in 1974.
Gulf Marcom Media House, the media planning and buying arm of Gulf Marcom Group, will represent in Bahrain Carat’s client portfolio that includes British Airways, General Motors, Ikea and Total. Client interests in Bahrain were handled from the Dubai office prior to partnership.
According to an agency statement, a signing ceremony took place on 8 December with Gulf Marcom represented by chairman Khamis Al Muqla, managi
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