Abdallah Bibi (L) and Jad Noujeim (Credits: Dentsu)
Dentsu has announced the appointment of Abdallah Bibi as Commercial Director – Sports, Gaming and Content Partnerships.
Reporting to Tarek Daouk, CEO of Dentsu MENA, the newly-created position was created to oversee Dentsu’s regional content and production offerings and to integrate its offerings across the wider agency.
In his new role, Bibi will be involved in opportunities related to content production, rights distribution, naming and broadcast rights, gaming, anime and sports franchise infrastructure. He will also lead the investments and partnerships
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
