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Publicis Groupe becomes gold-tier partner of Optimizely

Image Credit: Publicis Groupe

Publicis Groupe Middle East has revealed its gold-tier partner status with the leading digital experience platform Optimizely.

A gold-tier badge is indicative of the Groupe’s market-leading capabilities in delivering innovative digital solutions by leveraging Optimizely’s advanced platforms. 

Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey, said: “It’s an honour to be recognised as Optimizely’s first gold-tier partner in this region. Over the years, our collaboration has yielded excellent results for our clients.

“In today’s ROI-driven and customer-centric landsc


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