Image Credit: Mercedes-Benz
A year ago, following the announcement of Omnicom winning the Mercedes-Benz account, RAPP MENA created a unique marketing solution by Team X in Dubai.
Team X features a creative team, social media, media strategy, data analytics, public relations, a GD live support desk, account management, to name a few.
Curtis Schmidt, President and Chief Executive Officer for RAPP MENA, was at the forefront of developing the Team X team and infrastructure in the UAE.
What’s the current business model and strategy, and how has it changed over the years?
The current business model in place is a besp
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
