Etihad Airways has been reaching for the skies based on a high-energy video it has shared online with the slogan: At Etihad, Nothing Is Impossible. Impact BBDO is credited as the agency behind the video.
The 45-second YouTube video shows cabin crew jumping from a plane in a Mission: Impossible style clip. It is an ode to the airline’s links to Mission: Impossible – Dead Reckoning Part One, the latest instalment in Tom Cruise’s film franchise.
The video has the title Etihad Cabin Crew Training – the Final Mission and features five people wearing Etihad flight attendants’ uniforms leaping out of the rear door
As the crew free-fall they play the well-known Mission: Impossible
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Tags:Etihad Airways