fbpx
Essays

Digital Essays 2014: Life as we don’t know it yet

A natural born curious, Luca Allam wonders what the future is made of.

Depending on your personality or your individual situation, the future is either a source of excitement or cause for anxiety. Either way it rarely leaves anyone indifferent. For businesses, it comes loaded with implications, particularly if they need to be ready to react to rapid changes. Knowing what’s ahead of us is important because no successful strategy has ever been conceived with eyes only focused on the past.

What makes the future so tough to predict is that the pace of change is quickening. We know it’s not linear and there is a debate whether it’s exponential, forever quickening, reaching a plateau after


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.