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From Emirates NBD to du, big brands go after gamers

Big brands were out in force at the Dubai Esports & Games Festival 2023.

Billed as the region’s biggest ever esports and games festival, the five-day event included a GameExpo and a summit for industry leaders to connect and discuss trends from AI to the metaverse.
GameExpo included the du Gamers District as the telecoms company extended its branding, while KitKat and Vox were both involved in esports tournaments,
Banking group Emirates NBD sponsored the ‘Future Zone’ which allowed gamers to try their hand at the new and latest releases.

There were also more than 20 gaming brands present at the festival including Xbox, Ubisoft, Capcom, Playstation, Teleios, Moonton and RedBu


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