Hassan Khatoun (left) and Florian Gmeinwieser contend that mobile has rendered all other digital formats mainstream.
Honey, we shrunk the world wide web, or did we? If the current race among marketers to win the new digital mobile consumer is at all an indication, we’ve reached a new era – where the new face of digital has shrunk into blocks that snuggly fit into our pockets. Gone are the days when digital was all about the world wide web, when the internet on our desktops virtually eradicated the boundaries of land and time. Today, our world without boundaries goes with us whenever and wherever.
Serviceplan Group’s international head of mobile Florian Gmeinwieser argues that mo
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