Creative chiefs behind some of the Dubai Lynx 2023 Grand Prix winning campaigns have shared their journeys.
Marie-Claire Maalouf, ECD at Impact BBDO, was part of the team behind AnNahar Newspaper’s recent groundbreaking campaigns, “Elections Edition” and “Newspapers Inside The Newspaper” which won Grands Prix at Lynx, in the print and publishing category and in effectiveness at Dubai Lynx 2023.
She opened the Dubai Lynx Beyond the Trophy session with an emotionally-evoking story of why the ad had to be done, emphasizing the importance of freedom of speech in Lebanon and the newspaper’s history, which included the assassination of its editor.
“Our client was bold and was always t
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