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CNN: The power of human-led storytelling

CNN International Commercial's Sanad Kassem explains the huge change in Saudi Arabia's media landscape

Around the world, the legacy perception of Saudi Arabia has perennially been one of mystery, and often reduced to stereotypes of oil wealth and religious pilgrimages.

However, as someone who grew up in Egypt and regularly visited Saudi Arabia to see family and friends, I have always been struck by the warmth, hospitality, and rich culture of the Saudi people.

Many years later, working for CNN, I continue to travel regularly to Saudi Arabia for both business and pleasure, and I have witnessed the country’s astonishing pace of change, and the ensuing, albeit gradual, transformation of people’s perception.

What brings this transformation to life is the power of storytelling. The rich


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