Artificial Intelligence (AI) presents an array of new possibilities for transforming our lives and is already impacting all industries, including digital marketing. While some view AI with excitement, others see it as a source of deep anxiety.
AI has demonstrated numerous successes, specifically in audience analysis, optimization, and the automation of advertising campaigns. Despite this, integrating AI into our industries requires humility and responsibility for users and society to remain safe.
Embracing AI
Machines can perform the 4 cycles defining intelligence (perception, processing analysis, decision, and action) far faster than humans. AI has the potential to surpass humans, especially
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