Credits: Channel 4 Radio Network
Updating and enhancing with the changing needs of the sound medium, Channel 4 Radio Network’s Group CFO, Ravi Muni shares insights on why radio is a more powerful tool today than it ever was.
The capabilities of radio are expanding expeditiously with the integration of new technologies. Our ‘Radigitalisation’ strategy, which places digital integration at the core of radio, has proven successful and we anticipate continued benefits and growth over time.
Radio has evolved from being the sole medium of entertainment for families to strategically segmenting its audience with the changin
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