“Saudi is an incredible opportunity in terms of growth and innovation,” Josh Krichefski, CEO of GroupM for EMEA and UK, told Campaign Middle East in a recent interview.
“The feeling is when you pitch it will always result in something material. The question is how do you take part in all of them at the same time?”
For GroupM, and the vast majority of the industry, the challenge is getting talent in Saudi Arabia to support its expansion plans. “Saudi Arabia is unique and it is a challenge to grow at the rate of the economy,” Krichefski added.
For Krichefski, he is looking into a combination of nurturing local talent while attracting foreign talent into KSA. “They can
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