McDonald’s has taken its regional creative account out of FP7 and handed it to Leo Burnett without a pitch.
The move, which has been confirmed by both agencies, follows FP7’s retention of the McDonald’s account last October after a fiercely-fought final two-way shoot-out between the same two agencies.
It is not known why FP7 has been dropped without a new pitch as the McDonald’s Middle East Development Company was not available for comment. Neither of the agencies would discuss the decision.
Leo Burnett holds the McDonald’s account elsewhere in the world and during last year’s agency review it had been eager to have the Middle East return to the fold, despite FP7 havi
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