India-based Hindi news channel, India TV, has expanded its global footprint by collaborating with NKN Media to launch on E Life. The UAE launch comes as India TV looks to expand its international and digital footprint.
The channel is already available in North America and will be soon launching across major other markets with significant diaspora audiences, to keep them connected with news back home. The channel is looking to innovate with local content and launch major shows across local time zones to create better affinity for the brand.
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