Multinational skin care company Beiersdorf has handed its regional digital account to OMD following a competitive pitch.
The account covers the Middle East and North Africa region and will see OMD create and run a digital strategy for Beiersdorf, which has brands including Nivea, La Prairie and Labello.
OMD has partnered with digital agency Flip Media to use an existing integrated model, which they have used previously on other shared clients. Haytham Zoghby, director of innovation at OMD, is set to lead the creative strategy for Beiersdorf.
Naheel Abdelall, marketing communications manager at Beiersdorf Middle East, said: “OMD has not only demonstrated a great passion for and understanding
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