Y&R and its sister agency Mediaedge:cia have won the advertising and media accounts for Lebanese mobile phone operator Alfa following a competitive pitch.
It is the second time that the advertising account has changed hands within the past 14 months, having moved to Leo Burnett from Intermarkets in April last year.
The advertising side of the business will be fully integrated, although the initial work will be above-the-line, said Nassib Boueri, chief executive officer at Y&R and Wunderman across the Middle East and North Africa.
The move marks the return of Alfa’s marketing business to the Menacom group, of which Y&R, MEC and Intermarkets are all a part. “It is good to bring Al
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
