Campaign’s Digital Faces to Watch 2022 – Charlie Byard, Senior SEO Manager, EMEA, Jellyfish MENA
Age: 24
Shanil Jagatia, MENA Managing Director, Jellyfish MENA: Charlie is one of those superheroes that moved over from the UK Jellyfish office on a mission to bring the global SEO specialism into the MENA market. His ability to absorb complex technical information, and articulate this into actionable strategies were critical in securing work with one of the region’s largest Telcos. Charlie has an extremely sharp mind, and his value is beyond SEO, often adding value across multiple capabilities. He frequently takes the place of Directors on accounts (as he just is that good!). In short, he will continue to grow exponentially as he has shown and proven!
Career highlights
I am currently based in Dubai with eight years of experience in SEO, six of which have been spent in agencies.
Spent the last two years growing Jellyfish’s global agency footing in MENA, based in Dubai office.
A 2021 Marketing Week MiniMBA Graduate having led and worked on global projects. Working with brands such as Nike, Harrods, Netflix, Mattel, Orange and more.
Guiding principles
Honest client-relationship building through transparency and trust
Breaking through the noise to deliver effective integrated strategies for clients
Understanding the role and relationship of all digital channels to decide the best mix for driving business growth.
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