Omnicom Media Group MENA is to integrate its specialist digital resources into the Resolution global network.
Resolution MENA will become the group’s digital specialist brand focusing on performance marketing and will work for clients across the group’s two OMD and PHD brands. The new operation will be led by general manager Jassim Ali, who was previously regional director for digital development at Omnicom Media Group (OMG) MENA. He will continue to report to Dimitri Metaxas, the group’s regional executive director-digital. Alan Osetek, president, leads Resolution globally from the US, while Dean Gardner is the managing director of Resolution’s EMEA hub in London.
The new entity
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