MediaCom is expanding its operations in the Middle East and North Africa with the opening of two new offices in Qatar and Abu Dhabi.
The new Qatar office will open in January next year and follows significant new business wins in the country. Meanwhile, the Abu Dhabi operation will be based in twofour54 and will service the group’s Abu Dhabi-based clients, including Etihad Airways and the Central Bank of the UAE.
MediaCom and LBi won Etihad’s global media accounts in February this year following a multi-agency review. MediaCom is now responsible for the airline’s above-the-line media planning and buying, while LBi handles digital media strategy, search and affiliate marketing. M&C
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
