AGENCY BIO

Head of company: MacLean Brodie

MSL is the strategic communication and public relations arm of Publicis Groupe. We build influence and deliver impact through bold and insightful campaigns brought to life by the collaborative ‘Power of One’ principle of the Publicis Groupe of agencies.  

Armed with sectoral and practice leadership in consumer, lifestyle, corporate, technology, energy and industrials, sustainability, public affairs and influencer marketing, MSL is helping our clients locate, generate and define influence in a constantly changing world. 

Key clients: Saudi Tourism Authority, TKO, ADNOC, LEGO, Al Masaood Group, EITC (du) , ADREC, Honor, Talabat 

Specialisms: Content strategy, strategic communications, creative activation, corporate communications, reputation management, crisis communications, digital strategy, influencer marketing, media relations, public affairs and executive profiling