After almost a year of uncertainty, SapientNitro’s regional operation has closed its doors.
The Dubai office of SapientNitro was set up in April 2010 to handle Mars’ Dove Galaxy account, but BBDO Worldwide and DDB Worldwide took over the business previously handled by TBWA and SapientNitro after the FMCG giant Mars’ re-alignment of its global agency roster 12 months ago. It is understood that the network will now focus on bigger priorities in other international markets.
The roster shake-up was effective from September last year and meant the agency was without a single client in the Middle East. An aggressive business development strategy was put in place following the Mars account
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Tags:SapientNitro
