Dubai-based independent communications group Mojo has launched a media planning and buying wing.
Mojo Media will be headed by Azhar Siddiqui, previously managing director of Magna Global, which is part of the IPG/MCN network. He joins the group as managing partner of Mojo Media through a joint venture agreement. The new wing complements the group’s branding, design, advertising, digital and PR offerings.
Kurt Blanckenberg, group managing partner at Mojo, said: “Azhar is among the most respected media planning and buying professionals in the region. The intelligence he applies to campaigns consistently delivers powerful and award-winning results. Our partnership not only brings a new
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