Digital agency Blue Barracuda has launched an operation in the Middle East.
The London-headquartered outfit was acquired by Draftfcb in April, meaning it will now offer its full-service digital offering in the Middle East to Horizon Draftfcb’s portfolio of regional clients from its Dubai office. The agency will fall under the umbrella of the Horizon Group in the Middle East and North Africa. Blue Barracuda Dubai’s inaugural general manager is Lee Brett, previously of Atom and Impact Proximity.
Speaking at the agency’s launch, Laurence Boschetto, worldwide CEO and president of Draftfcb, said: “Blue Barracuda is a perfect match for Horizon Draftfcb, both culturally and in terms of
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