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The Wanamaker Dilemma and why Motivate is moving to a free distribution model

The publishing group's founder explains why staying visible is vital and how partnering with Gulf News will keep print titles top-of-mind

By Ian Fairservice

Ian Fairservice is Founder and Managing Partner of Motivate Media Group, publishers of Campaign Middle East

There are three very pertinent items for our industry in the Gulf News today. Their front cover opinion piece is headlined: “UAE newspapers in unprecedented crisis”. It makes the point that there is a global surge in the consumption of news and, with so much fake news out there, people are turning to established media for reliable information. True, and whether that’s found in print editions or online is not important. What is important is that without advertising revenue – or, as Gulf


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