Ad agency Intermarkets has joined forces with US-based digital marketing agency VML.
The partnership means that Intermarkets is now known as Intermarkets|VML, with the move representing VML’s first venture in the Middle East. Both agencies are part of WPP.
Georges Maalouf, CEO at Intermarkets|VML, said the new entity would have full access to all of VML’s offices and teams beyond the region, with Intermarkets’ offline capabilities complementing VML’s online and digital offering.
The announcement follows speculation in the market that Intermarkets was closing down a number of its offices – speculation that Maalouf acknowledged. “We heard many stories about ourselves and other
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