Ad agency Cheil MENA has been named creative agency for Volkswagen Middle East. It has also won the marketing account for New Balance Middle East across the GCC, Lebanon, Egypt, India and Nepal.
The Volkswagen win comes after an extensive three-month pitch process, which included four other agencies also based in Dubai.
Victor Dalmau, managing director of Volkswagen Middle East, said: “We embarked on this pitch process to find a digital native creative agency that could be our partner as we pursue our goal of being digital-first in terms of our brand communications. I am pleased to say we found this within the team at Cheil and are excited to work with them in 2020. We look forward
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