HOW DO YOU SEE THE MARKET CHANGING IN 2020?
The market is evolving faster and faster and it is likely that we could soon enter a totally cookieless era. It will in fact be impossible to follow the navigation of users online and trace their history. Some browsers, such as Safari, have already started to adapt to these new guidelines, but they are not yet definitive. Probably 70-80 per cent of cookies that are now tracked to do retargeting campaigns, or at least to know what the user’s browsing behaviour and history are, will no longer be able to be used. Obviously Teads is already ready on this front: we have studied alternative solutions that have the same effectiveness and efficiency.
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