Media buying and planning unit Media Insight is to merge with Grey Worldwide’s MediaCom in the Middle East and North Africa.
Media Insight and its clients are in the process of being folded into MediaCom’s operations across the region, with the new entity retaining the MediaCom moniker. Both agencies are part of the WPP network.
MediaCom is fully owned by Grey Worldwide in the region, whilst Media Insight is a 50/50 joint venture between Memac Ogilvy and JWT and does not have a presence outside of the MENA region.
The new venture will be 40 per cent owned by Grey, with Memac Ogilvy and JWT holding a 30 per cent share each. A spokesman at Grey Worldwide was unwilling to comment on
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