Political upheaval in the Middle East has combined with Japan’s “devastating earthquake” to make ZenithOptimedia downgrade its global adspend forecast for the year.
The Publicis Groupe-owned media agency has readjusted its forecast from 4.6 per cent growth this year to 4.2 per cent. In a report released today, the agency said that events in the Middle East and Japan “had immediate consequences for advertising in the affected markets” and pared its 2011 adspend forecast to $471 billion.
In Egypt, ZenithOptimedia said that “there was almost no advertising on television during the revolution”, and, in the aftermath, advertisers have been very careful about the content and placement
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
