Choueiri Group’s Media and Advertising Market Update for 2019 aims to provide a snapshot of the rapid evolution of the media market over the last few years and takes a closer look at how shifts in advertising revenues are changing the course of our industry. In doing so, this report also identifies some of the most crucial trends and developments that are being embraced across the wider global media landscape and are beginning to steadily make their way into the MENA market.
Overall, the single largest component of change within the media market has been brought about by digital disruption. Today, the media mix continues to be shaped by the growing influence of digital and social media technologies. At
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