AGENCY BIO

Head of agency: Firas El Zein, CEO, Zenith ME

Zenith is the ROI agency, a position we have proudly held true to since 2005. Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. Our unique way of thinking inspires growth for leading brands across the region and globally. Zenith is a part of Publicis Media, the media division of Publicis Groupe.

Services: Media planning and buying; digital and performance marketing solutions; retail media; data; CX; CI; measurement

Key clients: Accor, Bank Muscat, Beiersdorf, Bel Group, BMW ME, Dabur, Disney, Essity, Etihad Rail, Haleon, Knowledge Economic City, Luxottica, Ooredoo, Pfizer, Philip Morris International, Reckitt, Red Bull, Royal Commission of AlUla, Salama Hospital, Saudia Airlines, Spotify, Talabat, TikTok, Western Union

Awards: MENA Effie, Campaign MENA, Smarties MMA, Cannes Lion, Dubai Lynx, Les Cas D’or