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Type of agency
Digital agency, Influencer agency, Media agency
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Head office
Dubai, Abu Dhabi, Bengaluru, Cairo, Jakarta, Jeddah, Riyadh, Shanghai, Singapore and Tirana
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Number of staff
212
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Year founded
2011
AGENCY BIO
Head of company: Shadi Abdulhadi
Boopin is one of the largest independent integrated agencies in the MENA region, powered by a team of more than 200 passionate creators, strategists, and marketers across multiple markets.
The model is integration by design: strategy, media, performance, creative, content and PR teams work as a single unit from brief to delivery. No channel silos, no handoff delays, no fragmented accountability. The result is work that moves fast and delivers measurably.
At Boopin, we don’t just run campaigns.
We build brands, accelerate growth, and create experiences people remember.
TECH PARTNERS: Google, Meta, Twitter, Tiktok, Snap, Oracle, Amazon, Moengage and others.
SERVICES: Performance marketing; media planning and buying; digital transformation; martech and CDP strategy; social and content production; PR and influencer marketing; creative and personalization; web and app development; SEO and data analytics
KEY CLIENTS: Abu Dhabi Ports, Government Media Office, Department of Culture & Tourism, Emaar, Baja, Dubai Sports Council, Hyundai, Al Shaya Group, Informa, Shein, EVIQ, Pure Health, Modern Electronics, Pure Gym, ISP Schools, Oppo, Toshiba, Sodic and more
Leadership Panel

Razmik Kalaidjian
Regional Managing Director

Christine Najarian
UAE GM

Reine Hammoud
KSA – GM

Amir Tawaf
GM Egypt

Ramzi Haddad
Regional Executive Creative Director

Zeena Kurd
Regional Director of Social Comms

Ahmed Kafafy
Client Servicing Director



