Low-cost airline flydubai has appointed DABO & Co to handle its public relations brief.
The appointment of the Dubai-based agency, which recently underwent a re-brand, means that Polaris, the incumbent agency for the past two years, will no longer be involved on the account.
The initial pitch invitation was sent out to 15 agencies. From this group a shortlist of eight agencies was made and then whittled down to three finalists following a second round of deliberations. The other two finalist agencies are not known.
Heather Astbury, flydubai’s PR manager, said that the final decision had been difficult as the standard of all proposals submitted was extremely high. Commenting on DABO
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