AGENCY BIO

Head of agency: Joyce Hallak, CEO of Spark Foundry ME

Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe. Spark Foundry’s bold vision harnesses the spirit of a start-up combined with the soul of a powerhouse that melds an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of Publicis Media. With 200 employees across MENA, we leverage the best industry talent to service our clients across the luxury, retail, travel and tourism, culture, banking and FMCG verticals to name a few.  Spark Foundry brings HEAT to brands: Higher Engagement, Affinity and Transactions.  

Services: Branded content; data and analytics; e-commerce; media consultancy; planning and buying  

Key clients: LVMH, Sephora, Department of Culture & Tourism Abu Dhabi, Natural Museum of History, Zayed National Museum, Mondelez, First Abu Dhabi Bank, Majid Al Futtaim, Saudi Aramco, Louvre Abu Dhabi, Mariott Group, New Murabaa, FrieslandCampina

Awards: Effies, MMA Smarties