As you drive into Dubai from the airport, take a moment as you pass Zabeel Park and merge onto Sheikh Zayed Road; there, you will find a striking sight — the city’s inimitable skyline captured like a living masterpiece in the vast Dubai Frame.
I use this example because it illustrates the distinctive way that Dubai has been transformed into a communication canvas, not only for telling stories about itself but also for sharing those of brands and companies from across the world. Dubai is alive with creative communication strategies that are pushing the boundaries of out-of-home (OOH) media by using the city itself as their platform.
Recent visitors to Dubai Mall won’t have missed Deadpool mak
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