Saudis today are connected more than ever to their national identity, anticipating the future while witnessing the historic transformation of their nation. For more than 60 years, Pepsi has been part of this evolution. In 2018, Pepsi is celebrating Saudi pride with ‘The Greatness is Within’ campaign. The campaign is based on the insight that ‘Inside every Saudi citizen there’s something great that can achieve the impossible. What you have within makes you the real Saudi.’ Seven brand ambassadors, from the singer Abadi Aljohar to Saudi’s UN Goodwill brand ambassador Muna Abuslaiman, front the campaign. The ad was shot by King Tut’s Playground, and OMD is handling media.
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