Impact BBDO’s executive creative director Fadi Yaish has announced he is to leave his position early next year. His reputation is well known in the region and beyond. For the past three years he has been among the top three creatives globally, as ranked by the Big Won Report.
Although he will not yet say what his next move will be, he has provided a comprehensive statement of purpose to Campaign, along with client testimonials.
The following is Yaish’s statement, in his own words:
Since I started, I’ve gone in to work with a sense of looming doom, every single day. And yes, it grew on me and bothered me even more. Until a point last year when it struck me. There’s no running aw
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