Dubai Duty Free, Dubai Airports and JCDecaux announce today a partnership introducing a new Drive-to-Store, data driven advertising offer at Dubai International (DXB) starting from January 1st 2018.
This is the first worldwide collaboration between an airport authority, advertising and travel retail operators offering a new advertising value proposition to the market. JCDecaux Dicon, operating advertising assets strategically located along the passenger journey, will join forces with Dubai Duty Free to operate part of their existing digital assets located in point of sales.
This collaboration aims at building a new Eco-system based on advertising, airport and travel retail data in or
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