Hypermedia, a subsidiary of W Group Holding and the UAE’s an advanced smart DOOH and retail media company, has partnered with Majid Al Futtaim to deliver landmark digital bridge installations at Mall of the Emirates in Dubai and City Centre Al Zahia in Sharjah.
Located along one of Dubai’s most prominent and high-traffic corridors, Mall of the Emirates represents a critical intersection of mobility, retail, and premium audience flow. The project will introduce two newly designed two landmark digital bridge structures positioned across both carriageways, offering direct visibility to traffic approaching the destination from both directions. Featuring a distinctive curved design and enhanced dimensions, the structures have been conceived to differentiate themselves from existing digital bridges along Sheikh Zayed Road, creating a more iconic and commanding presence within Dubai’s urban landscape.
Extending this footprint into Sharjah, a second digital bridge will be deployed at the intersection of Sheikh Mohammed Bin Zayed Road (E311) and University City Road, directly serving one of the emirate’s fastest-growing residential and education hubs. Strategically aligned with City Centre Al Zahia, the location captures dense daily commuter traffic between Dubai and Sharjah, with continuous flow from surrounding villa communities, Muwaileh, and University City.
Together, the two installations create a continuous, high-impact media presence across the UAE’s most active commuter corridors, connecting premium retail destinations with consistent, high-frequency audience movement across Dubai and the Northern Emirates.
“Locations like Mall of the Emirates and Al Zahia define how media should evolve,” said Philip Matta, CEO of Hypermedia. “These are not isolated placements; they reflect a broader shift toward infrastructure that performs at scale. Through our partnership with Majid Al Futtaim, we are introducing formats designed to match the intensity, movement, and importance of these environments to deliver meaningful impact.”
The dual-sided configurations across both locations will capture continuous traffic flow, reaching audiences across key routes in Dubai and Sharjah, including major residential communities, leisure destinations, and daily commuter pathways.
