David Do Rosario, Senior Vice President - Digital Media, HAVAS Media Middle EastDavid Do Rosario, Senior Vice President – Digital Media, HAVAS Media Middle East, has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more.
This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry figures aged 40 and older. They represent different disciplines and different leadership styles but are all builders of brands and businesses.
These have been recommended as caretakers of client trust and custodians of culture. The 40 over 40 list celebrates the people who have moved the needle – not for a season or for a single campaign cycle, but for several years.
David Do Rosario leads digital transformation, data, technology and performance strategies for some of the region’s most influential brands. With more than 20 years of experience across Europe and the Middle East, he specialises in connecting media investment to measurable business outcomes, helping organisations move beyond traditional performance metrics towards customer value, brand growth and commercial impact.
Do Rosario has played a key role in advancing digital capabilities for leading tourism and travel brands, including large-scale initiatives across Emirates and Saudi tourism.
A recognised industry voice, he regularly contributes thought leadership on AI, marketing effectiveness, automation and the evolving media landscape. Outside of work, he is an avid Star Wars LEGO enthusiast.
TOP ACHIEVEMENTS OVER THE PAST 12 MONTHS
Do Rosario has helped move the industry conversation beyond impressions, clicks and platform metrics.
He focused on ensuring that media investment is evaluated through its contribution to business outcomes, whether that is customer acquisition, demand generation or long-term brand growth.
Through new measurement approaches, the integration of AI into planning and optimisation and the development of digital capabilities, he has helped clients make better decisions and teams create greater impact.
CLIENT RECOMMENDATION
Edwina Machalani
Global Media Executive Director, Saudi Tourism Authority
Having worked with David as a client for the past two years, what stands out is his leadership.
In challenging moments and high-pressure situations, he brings a sense of calm, clarity, and perspective that helps everyone focus on solutions rather than problems.
He consistently finds creative solutions to complex challenges and has built an exceptional team that we trust as a true extension of our own at STA.
