Mazarine, the independent global creative group founded by Paul-Emmanuel Reiffers has announced the acquisition of Bacchus, the international public relations and digital agency. Bacchus provides a new offering for Mazarine and presents a powerful new approach to communications for luxury brands on a global scale.
Drawing on an UHNW network, Bacchus and Mazarine will now be able to mobilise the most influential very important client (VICs) around the events created by the group and its subsidiaries – Mazarine Experience, La Mode en Images and Arter.
Paul-Emmanuel Reiffers, Founder and CEO, Mazarine Group comments, “Bacchus is the ideal Public Relations and very important client (VIC) partner; our complementary areas of expertise and our expanded international reach allow us to go even further for the luxury clients we share. We will be the first to offer creative and communications services combined with VIC engagement. Our understanding of the global market and our strengthened presence enable us to adapt effectively to evolving target markets and behaviours. Our shared ambition was clear from our very first meeting, and I am delighted to welcome all the teams into our group.”
Anouschka Menzies, co-founder of Bacchus, adds, “In an ever-changing luxury communications landscape, the ability to influence audiences directly while building compelling brand narratives is critical to delivering meaningful commercial impact. Since inception, this has been precisely where Bacchus excels. Joining Mazarine gives us an advantage that other agencies cannot replicate. Strategic introductions and access to influential audiences have always been an essential part of our advisory offering. Our UHNW network is as valuable as our trusted relationships with senior editorial leadership internationally.”
The agency portfolio includes Diageo Luxury Group, Four Seasons, Red Sea Global Residential, Six Senses, Technogym, RH, Auberge Resorts Collection, Victoria & Albert Museum, Zuma Group, Discovery Land Company, Global Design Forum, London Design Festival, London Fashion Week and Monte-Carlo Société des Bains de Mer.
