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Hiba Faisal
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Bonus appoints Nikhil Nayyar to lead its expansion in MENA

Hiba Faisal
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"Having a dedicated hub in Dubai means we can be genuinely close to our clients on both sides of the region. I'm proud to be leading that charge," says Nikhil Nayyar, for Middle East & India, Bonus.

Bonus appoints Nikhil Nayyar to lead the agency's expansion across the Middle East and North Africa as it strengthens its regional presence.

Bonus, the international promotional marketing and loyalty specialist with over 25 years of experience is expanding to the Middle East and India.

The company recently opened its regional office in Dubai, United Arab Emirates, located at the IFZA Business Park and appoints Nikhil Nayyar as Regional Director for Middle East & India to lead the expansion.

The Dubai office will act as the operational and commercial hub for the entire region, giving brands across the GCC and the Indian subcontinent direct access to Bonus’s fully integrated promotional offering: from creative concept and licensed IP to end-to-end production and digital experiences.

Josep Porras, CEO & Managing Director of Bonu


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Tags:AppointmentBonusJosep PorrasNewsNikhil Nayyar
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.
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