Tarek Sharafeddine, Managing Director, Neotic Media. Tarek Sharafeddine has taken on the role of Managing Director at Neotic Media, a newly established local media agency in Saudi Arabia.
In his new position, Sharafeddine will lead the agency’s growth, operations, and strategic direction, focusing on building a high-impact media offering tailored to the evolving needs of the Saudi market. His role will centre on delivering intelligence-driven, performance-led solutions that help brands unlock measurable business growth.
With close to two decades of experience across the region, Sharafeddine brings a strong track record in leading integrated media strategies for major clients. His experience spans across sectors such as telecom, banking, government, automotive, and FMCG.
Sharafeddine has also held senior leadership roles within global media networks, where he has consistently driven transformation, innovation, and award-winning work. His prior roles have included leadership tenures at Mindshare – where he spent five years as a director of client leadership – and Initiative MENA.
“Taking on this role at Neotic Media marks an exciting step,” said Sharafeddine on his appointment.
“The Saudi market is evolving at pace, and our ambition is to build a media offering that is driven by intelligence, built for performance, and focused on delivering real business impact for our clients,” he added.
Neotic Media enters the Saudi market with the ambition of positioning itself as a local agency with global minds combining data, technology, and strategic thinking to redefine how media is planned and executed. The agency aims to offer a more agile, performance-focused approach, aligned with the rapid evolution of the Kingdom’s media landscape.
